MARKETING-CLOUD-PERSONALIZATION TEST PATTERN | RELIABLE MARKETING-CLOUD-PERSONALIZATION TEST FORUM

Marketing-Cloud-Personalization Test Pattern | Reliable Marketing-Cloud-Personalization Test Forum

Marketing-Cloud-Personalization Test Pattern | Reliable Marketing-Cloud-Personalization Test Forum

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Tags: Marketing-Cloud-Personalization Test Pattern, Reliable Marketing-Cloud-Personalization Test Forum, Marketing-Cloud-Personalization Exam Question, New Marketing-Cloud-Personalization Exam Duration, Interactive Marketing-Cloud-Personalization Course

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q46-Q51):

NEW QUESTION # 46
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

  • A. Immediately
  • B. Daily
  • C. Hourly
  • D. Every 15 minutes

Answer: C

Explanation:
Marketing Cloud Personalization polls the SFTP for new files everyhour. This ensures that any uploaded data files are processed and ingested into the system in a timely manner for real-time personalization.
Reference: Salesforce Marketing Cloud Personalization SFTP Ingestion Documentation.


NEW QUESTION # 47
How does interaction studio deliver technical value to marketers? [Check]

  • A. By providing a cloud-based application designed to help salespeople sell smarter and faster
  • B. By listening to customer signals, understanding customer intent, and acting accordingly
  • C. By providing a platform to manage, schedule, create and monitor content
  • D. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

Answer: B


NEW QUESTION # 48
In which two locations in the page Type definition can a developer pass in attributes?

  • A. cashDom
  • B. is Match
  • C. listeners
  • D. onActionEvent

Answer: B,D

Explanation:
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), you can definepage types within theWeb SDKconfiguration (evergage.init(...)). Apage typehelps the system determine how to classify a given page and what data to capture. Developers often addcustom attributeswithin these page type definitions to enrich the captured context.
Below are the two primary methods (from the listed options) where a developer can pass in or define attributes:
1. isMatch (Option A)
* What It Is
* isMatch is a function used to determine if a particularpage typedefinition applies to the current page (based on URL, DOM elements, or other logic). It returns a boolean (true or false) to indicate whether the page matches this definition.
* Passing Attributes
* Inside the isMatch function, developers canaddormodifyattributes to enrich thecontext object. For example:
isMatch: function(context) {
// Check if page matches (e.g., URL pattern)
if (window.location.pathname.includes("/product/")) {
// Add custom attributes
context.addAttributes({
productCategory: "Shoes",
productType: "Sneakers"
});
return true;
}
return false;
}
* This ensures that whenever this page type's isMatch condition is true, certain attributes are set on the context.
* Salesforce Reference
* Salesforce Help:Web SDK Configuration GuideExplains how to set up page types, including using isMatch to define when a page type applies and how to add custom attributes.
2. onActionEvent (Option B)
* What It Is
* onActionEvent is a function within a page type definition thatfireswhenever anaction event (e.g., click event, impression event) is triggered. You can use this to capture more specific or dynamic data each time an action is recorded.
* Passing Attributes
* Within onActionEvent, you can also manipulate the event or context to setadditional attributes. For example:
onActionEvent: function(context, event) {
// For instance, if the user clicks a particular element:
if (event.action.name === "click") {
// Add or override attributes for this event
event.attributes = {
event.attributes,
clickedElementID: event.target.id
};
}
}
* This approach is particularly useful for capturing data specific touser interactions(clicks, hovers, form submissions, etc.).
* Salesforce Reference
* Salesforce Help:Handling Action Events in the Web SDKDescribes how onActionEvent can be used to modify event data, including adding custom attributes.


NEW QUESTION # 49
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

  • A. The option to include built-in fields on a segment export
  • B. The option to send segment data to Marketing Cloud
  • C. The option to include all custom fields on a segment export
  • D. The option to exclude anonymous fields on a segment export

Answer: C


NEW QUESTION # 50
What are the three types of mobile campaigns a business user can create in IS?

  • A. In-App Notification
  • B. SMS Text Message
  • C. Push Message
  • D. JSON Data A
  • E. Browser Notification

Answer: A,C


NEW QUESTION # 51
......

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